DRINK IT IN Festival

A man in a blue plaid shirt sampling a beverage at a tasting event, with other attendees and vendors in the background.

DRINK IT IN IS BACK!

thursday, November 6TH

BETWEEN THE BRIDGES, LONDON

stand spaces are already selling fast, so please get in touch if you’d like to be part of the 2025 show!

ABOUT

WELCOME TO DRINK IT IN.

WELCOME TO DRINK IT IN.

DRINK IT IN was created to help independent UK spirit brands level the playing field with the behemoths that monopolise shelves, fridges and ad space.

The goal was to provide a platform that showcases exquisite products to the trade and consumers in a relaxed and fun environment  The feedback from attendees and drinks brands after our first year was so positive, we’re doing it all again!

People socializing and enjoying drinks at a lively indoor or outdoor party with warm lighting and decorations.

SPONSORS

  • Brixton Gin logo in red text on a white background.
  • Session Spirit logo in red text on a white background.
  • Text graphic with bold black letters saying 'HIGH WATER' and smaller text below reading 'HARD SELTZER' on a white background.
  • Logo with a leaf and a berry above the text 'HAELU' inside a dark circle.
  • Logo for Double Dutch Premium Mixers, featuring a geometric design above the company name.
  • Logo for LabelApeal featuring a stylized lowercase 'a' with a leaf design and the words 'LabelApeal' beneath it.
  • Logo for Alkemista with a black and gray abstract background and the text 'ALKEMISTA' with 'Liquid Innovation' underneath, featuring a circular emblem with a laboratory flask and a heart.
  • Black square with white and gray stylized letters 'JQ' or 'JDO' intertwined.

11am - 5pm

Three cocktails in coupe glasses on a table at a restaurant, with a woman in the background reading a menu.

TRADE SESSION

TRADE SESSION

Join us to sample new and established craft liquids and meet the teams who created them.

Jo Gilbert, Editor of Drinks Retailing will also be hosting a panel session and Q&A from 11am with some leading lights of the drinks industry.

Applications are encouraged from Buyers and Managers in the On and Off Trade, Investors, Journalists and those in the Import & Export trade.

If you’re passionate about the independent drinks market and make or heavily influence decisions, we’d love to see you at DRINK IT IN.

6pm to 11pm

Group of diverse young adults smiling and toasting with drinks in a lively bar or club

CONSUMER SESSION

CONSUMER SESSION

Celebrate independent brands and enjoy beautifully crafted drinks at DRINK IT IN!

Sample a wide range of unique beverages, from artisanal spirits to mood enhancing non-alcoholic cocktails.

Entry is only £11 and includes a FREE cocktail from any of the brands exhibiting!

CONTACT

Get in Touch

Questions, suggestions, recommendations and salutations are all welcome.